digital / print
Similac Web Banners / Social
Client request: Design a series of web banners and digital elements to promote Similac StrongMoms Rewards Program Giveaway.
Deliverables: Web banners of various sizes, social media posts, and digital ads
Outcome: Successful campaign geared at promotion of the Giveaway and join rate to the Rewards Program.
Abbott Lifestyle Brochure
Client request: Highlight Abbott's mission statement and product line through an awareness campaign.
Deliverables: Online and print brochure. (only a few sample pages shown)
Outcome: The client was very satisfied with clear messaging and on-brand delivery.
Go & Grow Online Cookbook
Client request: Create engaging ads that would encourage customers to visit the main
Go & Grow page.
Deliverables: Downloadable / clickable ads in the form of recommended recipes.
Outcome: High response rate and overall customer engagement
Similac HMO New Product Intro
Client request: Concept, collaborate and design new marketing for the launch of Similac 2'FL HMO formulas.
Deliverables: Digital banners, email blasts, social media, print ads, brochures, sales aids, web elements, tradeshow booth.
Outcome: Highly successful product launch with high engagement and awareness from customers to pediatricians.
Similac StrongMoms Email
Client request: Create an email blast to incentivize customers to join Similac StrongMoms Rewards Program..
Deliverables: Email blast for web and mobile
Outcome: Clients were pleased with the brand adherence as well as high click and join rate.
Similac Checklist Web
Client request: Design a concise checklist of Abbott products for easy reference.
Deliverables: Online and downloadable checklist with clickable links to product pages.
Outcome: Clients were happy to have a comparison guide that is easy to distribute.
Nationwide Consultant Kit
Client request: Build a campaign to heighten awareness for Nationwide's retirement consultants. They asked for a multi-layered campaign touching on a multitude of subjects. Because the information would be built upon over time the entire kit had to be modular.
Deliverables: Modular brochure kit with magnetic brochures and magnetic metal base and belly band. Follow-up mailer folder contains new brochures to add to the existing magnetic kit.
Outcome: Creation of a new style of kit which I designed, engineered and fabricated with my vendor and and successfully achieved a build-upon modular campaign. This project won the Print Excellence Award from the Printing Industries of Ohio for design and innovation.
Nationwide 401(k)
Client request: Design a campaign to explain Nationwide's 401(k) retirement offerings in a quick, clear and easy to understand way.
Deliverables: Folder brochure jacket with 5 informational inserts.
Outcome: A clear, scannable method of information delivery using infographics, direct language and simplified layouts.
HRC Camapaign
Client request: Design an advertising campaign promoting and heightening awareness for the Nationwide/Human Rights Campaign Affinity partnership with a strong focus on cross-selling auto insurance.
Deliverables: Multi-sized ads, web banners, event banner, brochures, posters.
Outcome: Customized ad campaign that successfully combined awareness for the partnership as well as increasing auto insurance quotes for several months during the campaign.
Nationwide Supercycle
Client request: New ad and marketing campaign to up awareness for the sport bike segment of motorcycle riders. Specifically geared designs for the younger riders with a cool vibe.
Deliverables: Print ads, brochures, web banners, event banners and booth materials.
Outcome: Successful campaign with great customer feedback and increase in calls requesting information and buy-in on motorcycle policies.
Ares Sportswear
Client request: Design templated catalogs to showcase a broad range of sportswear products for a wide variety of sports. Create a branded look to maintain consistency across all direct mailers.
Deliverables: Direct mail and e-catalogs to be delivered seasonally for a multitude of sports.
Outcome: Design of templated catalogs that can be efficiently updated based on client needs and sport season.
Nationwide NASCAR
Client request: Leverage the Nationwide NASCAR relationship for promotion of auto insurance.
Deliverables: Web banners, ads, screen displays, brochures, posters, event materials.
Outcome: Successful promotion of the Nationwide NASCAR series and increased awareness and buy-in of auto insurance.
packaging
Nationwide Financial
Client request: Create a multi-layered gift program to show appreciation for top level financial advisors with Nationwide.
Deliverables: Initial mailer presented as a gift with brochure insert with choice of appreciation gifts. 2 Follow-up reminder emails. Final gift box with customized letter.
Outcome: Top advisors provided very positive feedback expressing a feeling of appreciation and top quality treatment.
Sweet Options Cookie Box
Client request: Design a direct mailer to introduce the new Nationwide Freedom Series retirement options in a fun and high level way.
Deliverables: A direct mailer with 3 Cheryl's cookies. The mailer has 3 individual lid flaps to reveal each of the fiduciary options one by one and also reveal the cookies as well as the overall sweet options messaging.
Outcome: A highly successful program launch with great response rate. Feedback from recipients was positive and "delightfully surprised."
COSD Refresh Coasters
Client request: Create a mailer touch point for the County of San Diego Deferred Comp participants to remind them of their retirement options with the Plan. It was also requested that the recipient would want to keep the piece either on their desk or at home. They wanted the WOW factor on a tight budget.
Deliverables: This box style mailer includes a set of five coasters with San Diego landscape photos on one side and messaging about the plan benefits on the other. The last coaster has a recipe for a fun "Chill-out Chiller" smoothie.
Outcome: This mailer was a hit with participants and won the first-place 2015 Eddy Award for special project design. The campaign not only reduced the number of participants from leaving the plan, it counted for an increase in participation over a four month period.
Nationwide IMG Speaker Box
Client request: Design a high level gift giveaway program to increase awareness of the Nationwide Investment Management Group's mutual funds. Request included packaging to be environmentally friendly.
Deliverables: Gift box with Nationwide branded bluetooth speaker. The box is 100% recyclable. To tie in the music theme, the music note pattern is actually the Nationwide Is On Your Side jingle.
Outcome: The project met great response from recipients and also met the clients' request for an environmentally friendly package.
Nationwide EOY Gift
Client request: Concept, design and develop an end of the year gift giveaway for top investment advisors.
Deliverables: Gift giveaway packaging including Nationwide branded photography book.
Outcome: A well received gift concept that tied in the messaging of New Year inspiration to a beautiful photography book.
branding
Abbott
Client request: Design a booth for the American Association of Pediatrics Convention for Abbott focusing on the new product launch for the Similac brand.
Deliverables: Oversized banners, table wraps, lcd screens, brochures, booth wraps and goodie bag giveaways.
Outcome: Highly successful product launch during the convention to medical professionals creating greater awareness. Comments were that the Abbott space stood out amongst its competitors.
Top Notch Vapor
Client request: Build out a brand for a new vapor shop launch. Originally the client wanted a vintage look using yellows and oranges. After explaining that the vape business should always have a clean modern feel I presented the new logo, color palette, layouts and designs.
Deliverables: Environmental design, logo creation, brand palette development, t-shirts, ads, web banners, external signage.
Outcome: The client was extremely pleased with the overall brand expression. The store has a clean and fresh look and feel and the customer response has been spectacular.
BlancaMart
Client request: Design a new logo and packaging for an online beauty retail company with a feminine, fun, yet sophisticated flair.
Deliverables: Logo, multi-sized gift boxes, multi-sized gift bags.
Outcome: The client was extremely pleased with branding and packaging. The logo was so positively received, shirts and soft gifts were created based on the design.
Cakes by Denise
Client request: New logo design for a new specialty cake business. The client wanted a look that was pretty and "confectionery".
Deliverables: New logo with brand palette, business cards, table tents, and landing page.
Process: Client's needs were met and feedback was very positive.
Jaime a su servicio
Client request: Create a new brand for the Bogotá based car service company. In an industry of black luxury cars and and a typical "chauffeur" look, the client wanted a friendly and attainable brand that would attract a wider range of clientele.
Deliverables: Logo and color palette, business cards, flyers, web banner, car wrap.
Outcome: Fun and successful branding that the client loved.
New Mexico Deferred Comp
Client request: New logo design capturing the essence of the state of New Mexico.
retail
Bath & Body Works
Client request: Design a plush giftset for Holiday 2006
Deliverables: Plush giftset for gift sized bottles of shower gel, body lotion and fragrance mist.
Plush slippers with ribbon and hang tag.
Outcome: Profitable product launch contributing to making 2006 the highest grossing year to date.
Bath & Body Works
Client request: Design a collection of Create Your Own gift bags and boxes for Holiday.
Deliverables: A full set of 6 lidded boxes, 7 hat boxes, and 7 bags.
Outcome: A cohesive collection of gift options with a broad range of patterns and styles. Profitable product launch contributing to making 2006 the highest grossing year to date.
Bath & Body Works
Client request: Design a collection of Create Your Own gift bags and boxes for Holiday.
Deliverables: A full set of 6 lidded boxes, 4 hat boxes, and 9 bags.
Outcome: A cohesive collection of gift options with a broad range of patterns and styles. Profitable product launch contributing to making it the highest grossing year to date.
Bath & Body Works
Client request: Design a hard good basket giftset for Holiday gifting.
Deliverables: 5 size varieties of baskets.
Outcome: Profitable collection of giftsets for the Holiday retail season.
Bath & Body Works
Client request: Design and develop a trend presentation for the Fall retail season to lead the designs for all color palette, patterns, packaging, giftsets, and hard goods.
Process: Research and investigate current trends in the market. Mockup products and design presentation layout.
Bath & Body Works
Client request: Design soft goods giftset collection for the Fall retail season using a variety of textures and materials. Use of metallic leaves a mandatory.
Deliverables: Set of 4 giftset bags.
Outcome: Successful product launch with positive feedback.
Bath & Body Works
Client request: Design and develop a collection of soft and hard goods giftsets for the Spring retail season. Focus on holiday gifting opportunities such as Mother's Day.
Deliverables: Set of multi-colored, multi-patterned pebbled faux leather bags, set of multi-colored wicker and faux leather bags, set of six paper printed Create Your Own gift bags, and a set of multi-sized gift set boxes.
Outcome: Highly successful and profitable Spring selling season with very positive feedback from customers.
Bath & Body Works
Client request: Design and develop a trend presentation for the Fall retail season to lead the designs for all color palette, patterns, packaging, giftsets, and hard goods.
Process: Research and investigate current trends in the market. Mockup products and design presentation layout.
illustrations
Quaker Steak and Lube
Client request: Design an illustration for hard-core motorcycle enthusiasts for the very popular weekly Bike Nite at their expansive bar and grill which attracts nearly 1,000 bikers to each event.
Deliverables: Illustration used on t-shirts, tank tops, banners, table tents, and advertising.
Outcome: The client was extremely pleased with the illustration and graphics. They loved the use of motorcycle parts within the skull and felt it aligned with their brand and customer taste.
Nationwide motorcycle t-shirts
Client request: Design a series of different illustrations to promote motorcycle insurance in a fun and diverse way. Different graphics to roll out throughout the year.
Deliverables: Custom illustrations to be used on ads, web banners, t-shirts, event banners, marketing materials and more.
Outcome: A successful year-long launch of motorcycle insurance materials which helped increased insurance policies through product awareness and cross-selling.
Kahiki Asian Night Sweepstakes
Client request: Design a graphic to promote Kahiki's How do you Asian Night Sweepstakes.
Deliverables: Illustration to be used on the website, web banners, ads and email blasts.
Outcome: Client was pleased with the fun treatment of the graphic and how it integrated with the overall brand.
Kahiki Online Coupon Graphics
Client request: Design a a variety of graphics for online coupon icons.
Deliverables: Illustrations to be used on the website, coupons, ads and email blasts.
Outcome: Client was pleased with the fun treatment of the graphic and how it integrated with the overall brand.
Amblyo-Patch & Amblyo-Specs
Client request: Design and illustrate graphics for adhesive eye patches for children being treated for amblyopia. Children sometimes find it difficult and embarrassing to have treatment with eye patches so they requested to make fun designs that kids would want to wear. Second request to design the package brand graphic and side graphics for therapy glasses.
Deliverables: 4 different illustration patterns,
branded package card label, and eye glasses
arm label.
Process: The client loved the designs and response from kids and parents using the product are overwhelmingly positive. "The other kids in child's class want to wear the patches too!"
McGraw Hill: 300m
Client request: Design 3 separate and very different concepts to promote the Glencoe Math program in a fun engaging way to encourage interest in math.
Deliverables: 3 concept boards graphically illustrating how each design would be implemented for posters, brochures, giveaways, and an award.
Process: Exceeded client expectations with the variety of concept and detail.
